My name is Kevin Schwertfager and I am the founder of Hartio Apparel. From a young age I've always had this drive to go after something big. I kept trying different ideas or niches but I really couldn’t find that "one" I was really truly passionate about. One day, a few years ago, I was talking to my buddy after our work out about clothing ideas. Nothing really happened that day but my mind wouldn't stop thinking about the idea of starting up my own clothing label! 

I've always loved motivating people and encouraging them to get up and try again. My overall goal is to inspire people and instill hope. 

When i was 10 years old i was in a bad snowmobile accident and unfortunately, was in a coma for a week and hospitalized for over a month. I had to relearn to walk, eat, brush my teeth, all the basics all over again. After regaining my some of my strength back I would up bonding with this girl down the hall who was paralyzed and I would encourage her to keep going, no matter how hard it got.  I realized at a young age how blessed I was that I was able to run again after seeing someone that no longer could. This is where our slogan "It's Your Strength" comes from. Even through the toughest and darkest of times, you will be surprised what you can overcome with your inner strength.  


Hartio is an Active-Lifestyle clothing company. It is our goal and mission to encourage people to get out, be active, and most importantly to never give up on their dreams. Every season we release several new pieces of merchandise for both men and woman!